Major brands are struggling to find people with user experience (UX) skills and are searching globally to plug the gap, new research suggests. The latest Marketers Most Wanted report found that chief marketing officers and brand owners from some of the world’s largest companies are on the hunt for people and agencies with good UX skills.
The report, which monitors the actual briefs posted by chief marketing officers (CMOs) and brand owners on the Studiospace platform, found that UX made up 16.9% of briefs. This is a two point increase from the previous report and means UX tops the list for the second month in a row.
“The demand for UX skills is simply outstripping supply,” said Studiospace CEO Pete Sayburn. “There just aren’t that many people with the right mix of skills you need to be a UX designer. As a result, we are seeing a lot of demand and brands are taking a global approach to hiring agencies.”
“Major companies are looking to innovate and want to engage with tech specialists to do this,” said Sayburn. “In the current climate, budgets are tight but brands are exploring green and sustainability focused projects and want to work with engineers and designers to make changes to their core businesses. This trend has led to a number of briefs in the area of ‘proposition design’.”