Google Ads will allow advertisers to automatically generate ads using Large Language Models (LLMs) and generative artificial intelligence (Gen AI), according to Dan Taylor, the vice-president of global ads at Google. Taylor said the application was able to create creative campaign workflows based on business prompts.
Advertisers and businesses will now be able to auto-generate advertisements on Google Ads platform, said Dan Taylor, vice president of global ads at Google. Using Large Language Models (LLMs) and generative artificial intelligence (Gen AI), ), Google Ads will be able to create campaign workflows based on business prompt given by marketers.
During the annual Google I/O conference in May, the company introduced AI tools for marketers with a focus on scaling small businesses. With tools like Google products studio, businesses can create customised product images for free, without cost-intensive photoshoots. He said that AI tools move at the speed of customers, and -- as the internet economy is projected to grow 6 times to USD 1 trillion by the next decade -- businesses are not competing with AI, but with other marketers using AI.